bikerackJim Boisselle, who owns The Grape Escape on Yuba Street in the Market Street Promenade, believes they all sell wine but each business has its own niche.

“I think everybody has a little bit different twist on it,” said Boisselle, who was originally involved with Market Street Wines before they decided to branch off.

The Grape Escape is open Thursday through Saturday and features boutique wines with vintners that produce maybe 1,000 cases. Boisselle has been traveling around Northern California sampling wines to feature at the business.

“We want to bring the fun part of the wine business to people,” said the 58-year-old Boisselle, who also owns Heritage Woodworking Co. in Redding. “Our focus really is on wine retail sales. We are really a wine store where you can taste our wines.”

The Grape Escape will feature a wine club that will give discounts to members, Boisselle said. The business also will offer food pairings like cheese plates with its tastings.”

By David Benda
Posted October 14, 2011 at 11:46 p.m
Redding Record Searchlight


David Benda: Something new for The Grape Escape; Dollar General eyeing November opening
6:02 PM, Jun 20, 2015
12:49 AM, Jun 28, 2015
david benda

REDDING, California – You might think the wine bar that opened near the Cascade Theatre on Market Street in downtown Redding is new.
That’s fine with Jim Boisselle, whose The Grape Escape actually moved to the spot last week after nearly four years on Yuba Street in the Market Street Promenade.
“They can think we are new. It’s new to them, so that is all that matters,” Boisselle said.
The Grape Escape has moved into the former Market Street Wines space, which is next door to the popular Market Street Steakhouse.
It’s sort of like going back to the future for Boisselle, who was an original partner in Market Street Wines before he left to open The Grape Escape with Bob Watts in October 2011. Watts has since retired from the business.
The new location will give The Grape Escape more room — the wine bar got crowded real quick when it hosted music at the old location — and greater visibility, said Boisselle, who has built a small, but loyal following that he is confident will grow now that he is closer to other downtown entertainment venues.
Boiselle said there isn’t much happening at night in the Promenade, a large pedestrian courtyard that stretches from Tehama Street to Placer Street that was The Mall before the roof came off last decade.
“It was four years at the Promenade … and, at some point, you know, I am just going to recognize that I needed a better location if I am going to grow my business.” Boisselle said. “If I am making all these great events with great wine, and all this fun, you know, I want to let some other people find out about it.”
Boisselle envisions diners making a stop at Grape Escape before they eat at Market Street Steakhouse. The restaurant is coming up with an appetizer menu for the wine bar, which will complement Grape Escape’s cheese plates. He said Market Street Steakhouse also will reduce its wine corkage fee for customers who bring in bottles from The Grape Escape.
Boisselle also is eager to take advantage of concert nights at the Cascade.
“To be there next to the Cascade when they have a show is a guaranteed full house, and we will be open after the show, too,” Boisselle said.
The Grape Escape also will be open five days a week, 4:30 to 10 p.m. Tuesday through Saturday. It was open three days in the Promenade.
Add Caltrans’ trade publication “The Mile Marker” to the many magazine covers that Redding’s most famous landmark has landed on.
A picture of two cyclists riding across the bridge is featured on the second quarter 2015 issue. “Redding, California: New Road Diet Improves Downtown Business” is the headline.
That’s a reference to story inside the magazine about the California Street and Pine Street bike lane projects. The state-owned corridor recently got a bike lane that leads into the Parkview neighborhood behind Redding City Hall.
The new path has drawn rave reviews from neighboring businesses, according to The Mile Marker.
“More people are coming downtown to shop and spend money. You are headed in the right direction with these kinds of projects,” Crown Camera Manager Frank Tona said. Crown has been a downtown resident for more than 50 years.
For more on the story, go to
Reporter David Benda can be reached at 225-8219 or Follow him on Twitter @DavidBenda_RS. Journal Media Group © 2015 Journal Media Group


Grape escapes to hot new locale
BY: Jim Dyar
POSTED: 6:00 PM, Jul 29, 2015
After four years in the Market Street Promenade, it was time for Jim Boisselle’s business to escape
to a new location. It didn’t move far, but now The Grape Escape sits in a prime spot — sandwiched
between the Cascade Theatre and Market Street Steakhouse, and just across the street from Vintage
Wine Bar and Restaurant.
Boisselle will continue to present live music on Saturday nights, which means concerts could be
taking place at the same time at three different venues literally a Frisbee throw from each other:
The Cascade, the Vintage and Grape Escape.
The mid-June move has already brought a flow of new customers for The Grape Escape. The former
Market Street Wines location nearly doubles the capacity for the business.
“People like the feel of it,” Boisselle said. “There are no clocks, no time, it’s just fun time. We’re a
whole different scene than a restaurant. We’re more about getting people in, and you can stay as
long as you want.”
The Grape Escape purchases its wines directly from select vineyards in places like Sonoma, Paso
Robles, Amador County and the north state. The business has a dedicated wine club that purchases
four bottles of wine every other month.
“Generally, you’re not going to find our wines anywhere else unless you go to a tasting room (at a
winery),” Boisselle said.
The establishment features about 100 varietals of wine for sale by glass or bottle. Three-ounce pours
range from $4-$5, 6-ounce pours are from $6 to $9 and bottles typically range from $12 to $30.
Flights are a good way to sample multiple wines. A red wine flight (three 2-ounce pours) is $10, a
white wine flight is $7 and a mixed flight is $9.
The business also has a couple of craft beer selections and offers light appetizers. Soon it plans to
feature an appetizer menu designed and prepared by the adjacent Market Street Steakhouse.
The music-loving owner also has plans to expand the live music offerings to other nights, possibly
Thursdays. For now, Boisselle is enjoying the new digs.
Grape escapes to hot new locale – Redding…
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“We’ve had a lot of new customers already,” he said. “This location is so much better for us.”
go now …
The Grape Escape
Address: 1747 Market St., Redding
Phone: 244-8463
Hours: 4:30 to 10 p.m. Tuesday through Saturday
On the Web: ( or on Facebook
Copyright 2015 Journal Media Group. All rights reserved. This material may not be published, broadcast, rewritten, or redistributed.
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